Week 6 : 27 Sept 2021 - 3 Oct 2021
Tan Yi Yun0345559
Bachelor of Design (Hons) in Creative Media
Group A (Mr. Fauzi)
Week 6
LECTURE
Recap of last week's lecture
What is the meaning of Public Service Announcement?
A public service announcement (PSA) is a message in the public interest
disseminated without charge, with the objective of raising awareness of,
and changing public attitudes and behavior towards, a social issue.
Since we had done some research last week, this week we can move on to the next step —— define your concept. We need to ask ourselves, how can we evokes the viewer's feeling and deliver strong impression? Which graphic is more provoking? Who is our target audience?
Once we decided our concept, we can start to develop the design project.
1. Visualize idea and concept into sketches
2. Draft the digital poster based on your sketch
3. Develop the composition techniques using Digital Photography & Graphic Design
4. Apply color, typography, textures & effects
5. Finalize the design with color correction
TUTORIAL
During the tutorial, Mr. Fauzi demonstrated us how to recolour the black
and white images in Photoshop. There is also a video tutorial provided by
Mr. Martin to further enhance our understanding.
PRACTICAL
Process of Project 2A / Exercise 2 Part 1
Here is the original photo we received.
|
| Figure 1.1, Original black and white photo, Week 6 (27/9/2021) |
We will use brush tool to paint on top of the image and make use of
the blending mode to make the colour realistic. We are advised to
adjust the opacity, size and hardness of the brush while
colouring.
|
| Figure 1.2, Base colour of skin, Week 6 (27/9/2021) |
To make the skin colour looks realistic, I applied linear burn to this layer (Figure 1.2). I also did several layers like highlight, shades and reddish tone for the skin colour.
|
| Figure 1.3, Layers of skin tone, Week 6 (27/9/2021) |
Then, I worked on the lips, eyeballs, hair and the
clothes.
|
| Figure 1.4, Colouring process, Week 6(27/9/2021) |
|
| Figure 1.5, Layers panel, Week 6 (27/9/2021) |
|
| Figure 1.6, Final outcome of recolouring, Week 6 (27/9/2021) |
Process of Project 2B
Part 2 : Define the concept
At this stage, we are required to sketch each layers (title, slogan, details & call for action). Then, we can combined all the layers to create mock up posters.
 |
| Figure 2.1, Title layout idea, Week 6 (2/10/2021) |
 |
| Figure 2.2, Slogan layout idea, Week 6 (2/10/2021) |
 |
| Figure 2.3, Details layout idea, Week 6 (2/10/2021) |
 |
| Figure 2.4, Call for action layout idea, Week 6 (2/10/2021) |
Now, I can arrange all the concept at hand to create my first mock up poster. My idea is to place a girl portrait in the middle, and flowers are blooming on her hair.
 |
| Figure 2.5, Mockup 1, Week 6 (2/10/2021) |
The second idea is similar to the first one, the difference is one is lying on the floor, another one is sitting normally, but her hair will be fluttering to add dynamic and movement to the poster.
 |
| Figure 2.6, Mockup 2, Week 6 (2/10/2021) |
I have another idea of taking a picture with flowers in my hand.
 |
| Figure 2.7, Mockup 3, Week 6 (2/10/2021) |
FEEDBACK
Good sketch. The idea for Mockup 1 and 3 is good. Sir suggested me to go with Mockup 3, and asked me to hold the real flowers because if I take the pictures from Internet, it is difficult to get the correct perspective.