Major Project : Task 1, 2, 3 & 4

Week 1 - Week 15 : 22 Apr 2024 - 4 Aug 2024
Tan Yi Yun 0345559
Bachelor of Design (Hons) in Creative Media
Task 1: Design Proposition
Task 2: Project Management 
Task 3: Project Presentation
Task 4: Final Project

LECTURE
Mr. Asrizal and Mr. Kannan briefed us about what we should prepare for major project. This project will be solely consultation-based. We shall propose a topic/theme to him next week and hence, he can assign a lecturer to each of us. Proposal should be finalised by Week 3. It is not advisable to change a topic on Week 5 onwards, but modifications are allowed. We should be aware that the major project should be treated similar as an assignment. There will be an external moderator to inspect our works to see if they meet the rubrics. 

There are a few pathways to decide a theme. Firstly, we can use the research outcome from our dissertation and devise creative solutions. Secondly, we can find an actual client. Thirdly, we can come up with something new, but do take note of its purpose, target audience, and the problems it aims to solve. 

This time the lecturer accepts group work. However, it will be evaluated individually. If you are an animation student, do not be too ambitious and deviate from the timeline. Mr. Kannan encouraged us to have a vast area of exploration before deciding on our topic. Furthermore, we should show the though process (sketches) throughout the weeks so that it can be presented it as "behind-the-scenes". Animation is very niche (focus on a field) - look at what's the available positions in the industry. 

Continuous Assessment = 50% (Design proposition 20%, Project management 30%)
Final Assessment = 50% (Presentation 10%, Final project 40%) 

Things to prepare
- Prepare your concept/theme, proposal next week
- Decide to work individually/group
- Problem/Issue


INSTRUCTIONS

TASK 1 : Design Proposition

THE PRE-PRODUCTION PHASE

Research
I began with some research by looking into the art concepts I'm interested in. I would like to try on magical/sorcery theme. 
Figure 1.0, Magical/sorcery theme (reference from Pinterest)
Idea Generation
I jotted down some early idea in my sketchbook to be discussed during the first class. My ideas #1 are generally sets in a magical world where people use magic to fight, but there will be a little girl who stands out of the crowd. I have written down 3 different storylines using the same setting but I find them too lengthy to be animated. 
Figure 1.1, Idea generation #1, Week 1 (22/4/2024)

Figure 1.2, Idea generation #1, Week 1 (22/4/2024)

Figure 1.3, Idea generation #1, Week 1 (22/4/2024)
Then, I came up with another idea of the little witch that grows plants. The story can highlights several values of nature-caring, make use of natural creatures to achieve certain needs, envious of others' success, humanity (greed, flaunting, envy). 
Figure 1.4, Idea generation #2, Week 1 (23/4/2024)
Mood board
Figure 1.5, Mood board_character, Week 1 (25/4/2024)
Figure 1.6, Mood board_environment, Week 1 (25/4/2024)
After the first consultation session, my storyline is slightly modified to fit in one of the sustainable development goals - equality. 

Character Design
Character design is a crucial step as well-designed characters will act as the audience's emotional anchor and lens into the story. 
Figure 1.7, Character sketch, Week 2 (29/4/2024)
Figure 1.8, Character sketch, Week 2 (1/5/2024)

Figure 1.9, Character sketch, Week 3 (8/5/2024)


Figure 2.0, Character turnaround, Week 3 (8/5/2024)

Script
Personally I prefer transcribe my ideas into quick sketches first before turning into a formal script. Hence, I only start doing my script after thumbnail sketches are completed and viewed by my lecturer.
Script, Week 3 (9/5/2024)
Storyboard
I use Toon Boom Storyboard Pro to produce and animate my storyboard. 
Storyboard, Week 4 (19/5/2024)
Animatics
Animatics, Week 5 (23/5/2024)

TASK 2 : Project Management

THE PRODUCTION PHASE

Action Study and Pose Reference
Before starting animating, I took some action references from Pinterest and YouTube. I also recorded myself doing a certain actions and 3D modeling some scenes with high or low angles. Hence, I could refer to those from time to time to get a more accurate and believable animation. 
Figure 2.1, Action study, Week 6 (31/5/2024)

Figure 2.2, Pose reference, Week 6 (31/5/2024)

Besides, I also prepared a Gantt chart to organize my production workflow. I classified the scenes into easy, medium and hard. This is because I wanted to balance the task difficulty for each week, and avoided putting off the difficult scenes in last minutes. 
*I tend to be very organized as I wanna make sure all the tasks are completed before the deadlines. No procrastination!* 

Figure 2.3, Gantt chart, Week 6 (31/5/2024)

Background Art
I drew the background in Photoshop, separating each objects into different layers to be composited in After Effects later. I would convert my background art into black and white to check the values and distinctive shapes. A similar process was executed for the remaining scenes.
Figure 2.4, Scene 1-Background art, Week 6 (1/6/2024)

Figure 2.5, Scene 2-Background art, Week 6 (1/6/2024)

Figure 2.6, Background art, Week 6 (2/6/2024)

The background were created larger than the display canvas, so that it could move around without being cut off at the edges during the compositing phase. Scene 11 features a tracking shot where the camera moves from left to right, following the characters as they move through the environment. To accommodate this continuous motion, the background for Scene 11 needed to be significantly longer than the backgrounds for other scenes. This extended background allows the camera to maintain a smooth and steady movement without encountering the edges of the artwork.
Figure 2.7, Background art - Scene 11, Week 7 (3/6/2024)

Animation
The background was then imported into Toon Boom Harmony. Starting with rough poses, I sketched the basic movements and key poses, focusing on timing and spacing. The rough sketches were refined into clean lines. Using the chosen color palette, I then inked the cleaned-up drawings. My animation process was summarized as below:
Figure 2.8, Animation process, Week 7 (5/6/2024)
There were 39 scenes in this animation. Each scene was animated separated in Toon Boom Harmony.  
Figure 2.9, Animation process, Week 7 (5/6/2024)
After inking, I then created a new layer for shading using the tone effect.
Figure 3.0, Shading, Week 8 (11/6/2024)

THE POST-PRODUCTION PHASE

Visual Effects
The visual effects were done in After Effects. In Scene 18, I darkened the color of the potion by adjusting the hue and saturation. Besides, the smoke is blended into the scene by adjusting the blending mode to screen. In Scene 19A, the potion in the ladle is animated using Turbulent Displace to create the wave effect.
Figure 3.1, Visual Effects - Scene 18, Week 8 (11/6/2024)

Figure 3.2, Visual Effects - Scene 19A, Week 8 (11/6/2024)

The knife slash visual effects were produced using CC Particle Systems II. I adjusted the physics to make it a circle moving along a path. After duplicating several slashes, I precomposed them and added a glow effect. I also animated a glowing star effect to indicate the impact spot. Finally, the timing was stretched to create a quick, clean slash effect.
Figure 3.3, Visual Effects - Scene 28, Week 8 (15/6/2024)

Color Correction
After each scene was animated, they were arranged in sequence and subjected to a color correction process to enhance the overall visual appeal and maintain a consistent style throughout the film. I applied a series of color correction tools to adjust the brightness, contrast, and saturation levels, ensuring that the colors appeared vibrant but balanced.
Figure 3.4, Color correction (before and after), Week 13 (15/7/2024)

Audio List
Audio editing is a crucial step to enhance the audio quality of existing recordings or to create new ones. Hence, a list of sound effects and music are listed down in a Google sheet to determine which audio should be present in a particular scene.
Audio List, Week 11 (1/7/2024)

I recorded the sounds using Voice Memos in my phone, taking advantage of its convenient portability and good audio quality. For various sound effects, I utilized everyday objects found around my home. For instance, I rubbed the plastic bag to create the friction of opening a plastic sachet, while the creaking sound of a door was captured as I slowly opened and closed it. Additionally, I incorporated the sounds of my own body by knocking my knuckles against a table or thumping my fist to produce a thud. The rest of the audios were taken from Freesound and Pixabay.
Figure 3.5, Self-recording, Week 12 (11/7/2024)
To begin with audio editing, I imported the audio files into Adobe Audition. I labelled and renamed the audio files to make them easily accessible. For the self-recorded audio, I made sure to reduce the noise using Noise Reduction. The following steps were to listen to each clip and trimmed the desired part to sync with the actions.

The common effects I had applied includes Reverb, Pitch Shifter, Flanger/ Chorus, Hard Limiter, and Parametric Equalizer. Besides, I also adjusted panning to move the sound left or right in the stereo field, so that a sense of direction and space in the audio environment could be created.
Figure 3.6, Audio Editing, Week 12 (11/7/2024)

In certain scenes like the fighting scene above, I applied sound layering to enhance the overall storytelling experience. Sound effects like light beam and bass drop were layered with the epic music in the background.

Figure 3.7, Audio Editing, Week 12 (11/7/2024)
In the final step, the visual sequences and audio were compiled and exported in a video format. 

TASK 3 : Project Presentation

We had a physical presentation on Week 11. All lecturers were presented in the hall and gave me some feedback.
Proposal - Week 11
Art Book
I compiled the process of making the animation "Grow" in a book. I used InDesign to arrange the texts and images. Then, I published the art book online and also bound it into a physical book. This concept art book serves as a window into the creative process behind “Grow." Spend some time to read this book as you will find a collection of sketches, designs, and visual concepts that bring the world of “Grow” to life.

The Art of "GROW"

Art Book - PDF

Merchandise
I spent the remaining weeks to prepare my merchandise. I had a lot of idea in mind, however, reality hit hard, and I had to narrow down my choices. 

Die-cut sticker
I drew my characters in a cute style. Then, I created the outer line in Adobe Illustrator. I arranged the stickers in A3 to be printed out later. I chose to coat a sparkling lamination to get a special texture. 
Figure 3.8, Stickers mockup, Week 14 (24/7/2024)

Figure 3.9, Sticker arrangement in Adobe Illustrator, Week 14 (24/7/2024)
Figure 4.0, Die-cut stickers (physical), Week 15 (2/8/2024)

Acrylic card
I created an Instagram mockup and placed my characters in the frame. It was a double-sided acrylic card size 8cm (H) x 5cm(W).
Figure 4.1, Acrylic card - Myra, Week 14 (25/7/2024)


Figure 4.2, Acrylic card - Miu, Week 14 (25/7/2024)

Figure 4.3, Acrylic card - Bubu, Week 14 (25/7/2024)
Figure 4.4, Acrylic cards (physical), Week 16 (5/8/2024)
Figure 4.5, Acrylic card - Myra (physical), Week 16 (5/8/2024)

Figure 4.6, Acrylic card - Miu (physical), Week 16 (5/8/2024)

Figure 4.7, Acrylic card - Bubu (physical), Week 16 (5/8/2024)

Tote Bag
As a tote bag lover, it would be a pity if I didn't create any. Hence, I created three new poses of my characters. 

Figure 4.8, Myra making luck potion, Week 15 (31/7/2024)

Figure 4.9, Miu hugging flowers, Week 15 (31/7/2024)

Figure 5.0, Bubu chasing butterfly, Week 15 (31/7/2024)

Figure 5.1, Tote bag - Myra, Week 15 (3/8/2024)

Figure 5.2, Tote bag - Miu, Week 15 (3/8/2024)

Figure 5.3, Tote bag - Bubu, Week 15 (3/8/2024)

Figure 5.4, Tote bags (physical) , Week 15 (5/8/2024)
Acrylic stand
The acrylic stand is approximately 15cm(H) x 10cm(W).
Figure 5.5, Acrylic stand mock up, Week 14 (25/7/2024)

Figure 5.6, Acrylic stand (physical), Week 16 (5/8/2024)
Art card
I took screenshots from my original animation and resized them to be printed as art cards. I also created a new scene (vintage style) by incorporating elements from my slide design into an art card.

Figure 5.7, Art cards, Week 16 (5/8/2024)

Figure 5.8, Art cards, Week 16 (5/8/2024)

Booth Display
I printed a 80cm(H) x 55cm(W) standee on quality foamboard, and planned to display it beside my booth. 
Figure 5.9, Standee, Week 15 (1/8/2024)


Figure 6.0, Standee, Week 15 (1/8/2024)

Figure 6.1, Poster and art book snippets, Week 16 (7/8/2024)

Figure 6.2, Art cards preparations, Week 16 (7/8/2024)


Figure 6.3, Name card (info), Week 16 (7/8/2024)

Figure 6.4, Name card (art), Week 16 (7/8/2024)


Figure 6.5, Name card (physical), Week 16 (7/8/2024)

I also spent a few days at Taylor's to work do laser cutting. It was not my first time doing laser cutting and engraving on woods and acrylics as I had some experience to produce keychains for my orchestra club.
Laser cut, Week 16 (6/8/2024)
Laser cut, Week 16 (6/8/2024)
Figure 6.6, Engraving on acrylic, Week 16 (7/8/2024)

Figure 6.7, Engraving on acrylic, Week 16 (7/8/2024)
Figure 6.8, Engraving on acrylic, Week 16 (7/8/2024)

Acrylic art with light, Week 16 (8/8/2024)

Behind-the-scenes of assembling the acrylic art, Week 16 (8/8/2024)

TASK 4 : Final Project

Submission
"GROW" - Trailer

"GROW" - Full Animation


Art Book - PDF

Presentation slides - PDF

Exhibition Day

Figure 6.9, Exhibition Day 1, Week 16 (9/8/2024)

Figure 7.0, Exhibition Day 2, Week 16 (10/8/2024)

Figure 7.1, Group photo on Day 3, Week 16 (11/8/2024)

FEEDBACK

Week 2 : 

Try to fit in the theme "equality" into the story to join the competition. Produce more visuals to show on next class. 

Week 3 : 

Make Miu taller than Myra since Miu is 2 years elder than Myra. For the environment design (interior of Myra's house), do take note on the setting of the design, can make it more old & ancient looking. Hayao Miyazaki's work - Yubaba's office is a great reference. The key artwork looks fine, just make the title "Grow" more readable by arranging "O" in the middle, acts as the container. The side characters may appear as a subtle silhouette at the back. Since the three characters have different height, you can add a table or make Bubu sits on one's shoulder. Normally long shot is needed to show all the characters of different heights. 

Week 4 : 

Do take note on the design of the layout of animation, always try to achieve rules of third so that the composition looks more appealing. Besides, you can follow the 180-degree rule to show the left/right relationship of the different subject matter. In certain scenes, you can pause and hold a bit longer to play with the characters' change of emotions. Some scenes like Myra at her study table may be removed since it doesn't serve a good purpose to the storyline. The story structure is considered good, as long as the 3-act structure is applied in a short animation (2-3mins). Can explore on other story structures for longer animation during your free time. 

Week 5 : 

The plant stopped growing at Panel 8. Make sure the continuation of Panel 11. Don't hold too long at the end of Scene 15 - make it a transition. You can decide where to add fade in or not during the post-production stage later. Add close-up on her face after she takes the book (camera moves up and focus on her evil face). She should be enjoying doing the potion. Maybe can hold a bit longer on Panel 19, showing the results, the feeling of "finally" showing on her face. In Scene 21, can add exaggeration on the facials (evil laugh) before she realize something's went wrong. Scene 23 can be moved to behind Scene 21 to show how the veins move, as it breaks the pace. Don't reveal Miu yet on Scene 27, keep it as a shadow, then only reveal them at Scene 30. Keep Scene 34 longer, and make the ending more slow pace. 

Week 6 : 

Scene 2 - You can saturate the tree branches at the background a little bit more (during post-production later, if you have time)
Scene 3 - It's better to show the outside of the scene through the window. The silhouette of the foreground is too blur, make it less blur and play with a clearer/detailed silhouette. Maybe can remove the plant on the top right corner, just play with the objects on table. 
Scene 37 - The camera moves too fast, do hold it 3 seconds for the first panel. Then, adjust the curves of the camera peg to add more slow in & slow out. 

Good progress, you've reached 10% of the entire progress.

Week 7 : 

Scene 3, 7, 9 and 12 is good.

Scene 11 character already walking before the camera zoom in. When Miu kneels down, can hold for another 6-12 frames. The walk cycle is good.

The ending part is good. So far the quality is good, just need to speed up the process and try your best to submit for the competition.

Week 8 : 

No consultation due to professional development week.

Week 9 : 

Scene 8 - Looks okay, can move the pupil to right to focus on the leaf.
Scene 11 - You can make the fruits swing especially when the pot are placed on the ground, add drop shadow on the ground. If you have time, you can add shadows on the characters. 
Scene 16 - The BG can be less lighter to create more contrast. The light can make it bright and solid, it may look better without blending mode. 
Scene 18_19_19A - This one is good.
Scene 20 - Bring the character closer to the pot because there is a lack of continuity of the spoon and the position of Myra's hand. Maybe you can just cut the scene. The first scene focuses on the liquid and zoom in the pot. Then zoom out for the second shot, reduce the angle of the pot.
Scene 21 - The second one of the smiling mouth, make it lesser. On the last expression, you can rotate the eyebrow as well to make things more noticeable. You can make the head tilted higher if you have time.
Scene 22 - Good. Can make it slower to make the slow-mo effect.
Scene 24 - Can make it tighter.
Scene 24A - Can shrink right away, no need to wait first.
Scene 26 - Can make the veins move a bit, to indicate the slow-mo effect. 

Week 10 : 

Scene 10 - You can add more expression on the worm by making the eye shaking, and add mouth to the worm to show expression. Make it glow more and add blur at the edge of the magical element.
Scene 15 - Good.
Scene 25 - Good.
Scene 27- Add more contrast, make the background brighter. 
Scene 30- Let the right vein drops faster.

Good progress. 

Week 11 : 

Mr. Kannan suggests to take reference from anime to add action line, split screens, or make minor adjustments on certain angle to make the scene looks more dynamic. Overall it's good progress. Can also add certain scenes like the evil eye/mouth when Myra is preparing the potion pot. 

Week 12 : 

The animation title can hold a bit longer (around 3 seconds). Just finishing up the audio and prepare for submission. You can play around with transitions for the trailer and end at the exciting part. 


REFLECTION

Words cannot describe how I experienced the journey of creation. It was ambitious in the beginning, dreaming of creating something impactful, touching people, and being visually stunning and mesmerizing. In Week 2, when we were informed that we should create an animation revolving around “Equality” to prepare for a contest submission, I knew my narration couldn’t be too abstract (even though I initially wanted to make it an open ending). I wished I could do something creative and illusional like my peers in the UK.

I insisted on delving into the genre of magic and fantasy, inspired by animations like Frieren: Beyond Journey’s End, Fairy Tail, and Spirited Away. Animation is wonderful because we get to craft fantastical worlds, exaggerate expressions, and create limitless actions. However, the actual process of creating animation is very carefully planned. A solo animation project sounds impossible to complete in 2 months (excluding the idea generation phase and the exhibition preparation month). 

After re-crafting the storyline and project timeline, a film of 2 minutes and 30 seconds would be my limit. In the tug-of-war between quality film and usage of time, I had to keep the marker in the designated area. Keeping myself motivated was the key to getting through the production phase. I set up goals for every day and every week, set countless alarms to keep track of time, and suffered sleepless nights because my brain was too active. Once all the animation scenes on my Gantt chart turned green, it was time to slightly relax and move on to the post-production phase. Audio recording and editing took the entire week since I had to produce the soundscape for a silent film. I wished I could make my own music instead of searching through Freesound and Pixabay. My body was screaming, and in the end, I was still seeking help from free sources and recorded some random sounds to edit in Audition. After submitting the animation to the competition, I took a few days' break (but was still working on another animation project). Then, I prepared some merchandise for the exhibition. It was a hectic month of preparing merchandise because I recreated most of the drawings instead of reusing the original animation. Thankfully, the merchandise arrived safely, and the quality met my standards. I also took this opportunity to produce a physical art book of “GROW.”

I was glad that everything I learned in the previous semesters had been helpful for this project. Multiple software programs like Photoshop, Illustrator, Procreate, Blender, Toon Boom Harmony, Storyboard Pro, After Effects, Premiere Pro, Audition, and InDesign were utilized to complete this MAJOR project. Not to mention, I also enjoyed the process of laser cutting and clay modeling. I laser-cut my QR codes on plywood and art on an acrylic board at Taylor’s. The process of cutting and assembling parts together was very satisfying.

I really appreciated the guidance from Mr. Kamal, my supervisor, and the other lecturers who gave me invaluable feedback during the presentation week. I hope I can stay motivated to produce more animation with different styles in the future.