Illustration and Visual Narrative : Task 1/Exercises

Week 1 - Week 4 : 27 Aug 2021 - 17 Sept 2021

Tan Yi Yun
0345559
Bachelor of Design (Hons) in Creative Media
Task 1 / Exercises



LECTURE

Week 1

Today we were introduced to Ms. Noranis and Ms. Jennifer. We went through the TIMeS, our main platform to get the Module Information Booklet, announcement and class works. This module aims to introduce the students to the process of creating visual concepts from ideas and its pictorial communication to an audience in the form of illustrations. 

Like all the other modules, we will need to set up an e-Blog in Blogspot. Then, we had a short briefing of all the projects throughout the 14 weeks. I am sure they will be fun!

Week 2

Introduction to Character Design

Stylised designs are what stands out the most. This week we learnt about the principles of character design.

a) Shapes - Shapes are very important because they define a character's silhouette. It is used to identify a character from one another. This is what sets the iconic look!

Figure 1.1, Examples of basic shapes of Aladdin characters


b) Colours - Colours play an important role at determining who are the heroes/protagonists or villains/antagonists. Different choices of colours also give an impression on a character. Take a look at the wheel of emotion. One of the best examples that shows the application of colours emotion in characters is the film "Inside Out". (Joy = yellow, Sadness = blue, etc.) 

Figure 1.2, Wheel of emotion


Figure 1.3, Characters from the film "Inside Out"


c) Emphasis and Contrast - A good character design is when you pick one visual element in a character and exaggerate it, making the character outstanding and memorable. Sometimes picking a cultural element and adding it to design makes it uniquely authentic, like Disney's Hercules for example.

Figure 1.4, Hercules (1997) Comparison Chart


d) Harmony - All shapes, lines, colours, motifs, patterns must be put together in a tasteful manner. Every element used in a design should work together like they compliment each other —— a balance of visual elements that has a visual hierarchy. 

Figure 1.5, Harmony is shown in the Disney's Frozen

e) Expressions / Poses - The behaviour/quirks/personalities of the character that are visually shown are the keys to win your audience heart! 

Figure 1.6, Poses of Mickey Mouse


Colour Study

Color is perception. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color.

According to numerous marketing surveys, the right choice of color makes up 60% of a product or service’s success or failure. As a result, the right color in any animation will directly impact your clients’ revenue and lead generation.

As psychologists put it: "Our subconscious mind is adept at making up meanings from different colors. If the colors evoke a sense of dislike, we won’t be happy looking at it."

Figure 1.7, Colour schemes


Week 3

Composition (I)

The lecture begun with a question : Why and how the Instagram photos look so good? Some answered contrast, emphasis, good use of lighting, and the flow of direction.

Figure 2.1.1, Example of Instagram photos

General speaking, all these pictures follow the principle of this magical thing called "composition". Then we were brought to identify different types of shots.

Figure 2.2.1, Types of shots


There is an industry technique being shared : find a balance positive & negative in your composition and apply visual hierarchy. Train your eyes to see positive & negative value tones. When your image looks good in black and white, then it will look good too in colour. There is no right or wrong in composition, only bad v.s. tasteful composition! So, we were advised to study, study, study more about composition. 

Figure 2.2.2, Use of positive and negative spaces in composition


Figure 2.2.3, Environmental art compositions

Week 4

Composition (II)

Perspectives - Very important specially for environment/layout design.

Paintings before 14th century were rich and beautiful, but looks a bit lowkey "dorky" because of the lack of the knowledge on perspective. Huge difference can be observed between Figure 3.1.1 (without perspective) and Figure 3.1.2 (with perspective). 

Figure 3.1.1, Paintings before 14th century

Figure 3.1.2, "The Last Supper"

Perspective is defined as the representation of objects in three-dimensional space on the two-dimensional surface of a picture.

There are several types of perspectives : 1 point, 2 point, 3 point, 4-5 points (Fisheye)

1 point perspective
One point perspective uses one vanishing point placed on the horizon line.
Figure 3.2.1, One point perspective


2 point perspective
Two point perspective uses two points placed on the horizon line.

Figure 3.2.2, Two point perspective

3 point perspective

Three point perspective uses three sets of orthogonal lines and three vanishing points to draw an object.

Figure 3.2.3, Three point perspective



4-5 point perspective

The idea of 4/5 point perspective is that a scene that is contained within a globe shape. The light of the globe is altering your normal perception of the scene and creating a fish-eye view.

Figure 3.2.4, 5 point perspective


Figure 3.2.5, Different types of perspectives

Parallax Effect
Often used in comics, which only introduces layers to depict depth.

Figure 3.2.6, Parallax Effect





INSTRUCTION

 

TASK 1 / EXERCISE 1 : Vormator Challenge

We were challenged to create a unique character by using a limited set of shapes. This character will then be assembled into a trading card game of our own creation. Think wacky, think creative. Think of stylised designs that truly reflect your imagination!

Here are the given shapes :

Figure 4.1.1, Shapes for Vormator Challenge

My brain started to spin at light speed trying to generate some ideas. However, I was stuck. I could only think of some random creatures made up with these regular shapes. I decided to jump out of the box and stopped worrying about "Can I make this complex shape?" "Is it possible to be done in AI?" 

I then looked for inspirations at Google, Behance and Pinterest. I wanted to create a cute character (maybe more feminine, or unisex) with some magic/power related to nature (water, sun or leaf). 

Figure 4.1.2, Inspirations taken from Pinterest

Figure 4.1.3, Inspirations taken from Pinterest


Once I started to sketch, I couldn't stop. I made several versions of each character, experiment with different apparels, props, and facial expression. As "nature" is my main concept, I introduced leaves, and flowers in all characters. 

Figure 4.1.4, Initial sketch of characters, Week 1 (31/8/2021)

I chose 3 of my favourite combinations and ink them using Sakura brush pen. I love all the ideas and I really hope they exist. 

 Liberleaf
A tiny, cute creature can holds much more negative energy than you can think of. Any troubles? Bad memories? Pour out your heart, it will help you to digest the complex emotions and leave you with a calm, relax mood. 


Figure 4.2.1, Liberleaf, Week 1 (31/8/2021)


Hymeria
Have a special power in healing physical wound, as well as one's heart and soul. It will provide you a series of therapy by using its props (Earth ball, leaf medicine and relaxing petals). 

Figure 4.2.2, Hymeria, Week 1 (31/8/2021)

Aria Bloom
Here you have an energetic creature to boost your energy! Consume its energy ball, it helps you recharge and stay focus for whole day. When the flower on its head booms, the nature perfume gives you extra rewards!  Feel fresh, stay fresh.

Figure 4.2.3, Aria Bloom, Week 1 (31/8/2021)

I love "Liberleaf" the most, so I chose to digitise it in Adobe Illustrator. Firstly, I traced the vormator shapes using pen tool. Then, I experimented with different combinations by intersecting, rotating and reflecting these simple shapes to form more complex shapes. I managed to make a circle using the Drop!

Figure 4.3.1, Process of tracing the vormator shapes, Week 2 (2/9/2021)


Figure 4.3.2, Circle is formed from the Drop, Week 2 (2/9/2021)

Figure 4.3.3, Experimenting with all the shapes, Week 2 (2/9/2021) 

With all the shapes at hand, I put the shapes together and created the outline of Liberleaf. 

Figure 4.3.4, Outline of Liberleaf, Week 2 (4/9/2921)


Figure 4.3.5 and 4.3.6 show how I intersect the simple shapes to form complex shapes. 

Figure 4.3.5, Intersection of shapes, Week 2 (4/9/2021)

Figure 4.3.6, After cleaning up the lines using shape builder tool, Week 2 (4/9/2021)

Before I move on to the colouring, I did some colour studies and come up with my own colour palettes. As what have shown in Figure 4.3.8, I did colouring in Clip Studio Paint first, so I can preview its colour version. 


Figure 4.3.7, Colour palettes, Week 2 (5/9/2021)

Figure 4.3.8, Colour I, Week 3 (6/9/2021)

Figure 4.3.9, Colour II, Week 3 (6/9/2021)

 
I decided to use orange for Liberleaf, and light green for its little entourages. For the leaves, I prefer the blue-purplish version of Figure 4.3.9. To make sure that the orange Liberleaf caught the attention, I changed it into black and white and see the gradient contrast. I think I need to slightly darken the orange and increase the saturation to make it even stands out. 

Figure 4.4.1, Colouring Process, Week 3 (11/9/2021)

In week 3, I received some feedbacks from Ms. Anis and Ms. Jennifer, which is to use a darker background so that my character could stand out. 

I added some noise texture using brush tool preset that I got from the Internet.

Figure 4.4.2, Noise Texture were added, Week 4 (15/9/2021)


Figure 4.4.3, Textured brush taken from Internet, Week 4 (15/9/2021)


Figure 4.5.1, Final jpeg for character design, Week 4 (15/9/2021)



TASK 1 / EXERCISE 2 : Vector Illustration

We are required to create a gamecard design for our character. I begun my searching journey with a more simple / minimalist layout design. I think my cute character might be more suitable in simple card design. For the back of the card, I will create a pattern/logo in the middle.  

Inspirations 
Figure 5.1, Gamecard Design (Front) Moodboard 1, Week 4 (16/9/2021)

Figure 5.2, Gamecard Design (Back) Moodboard 2, Week 4 (16/9/2021)


I did a quite sketch based on the minimalism idea. However, I think this is too simple. I wanted to challenge myself to create a more complex design. 

Figure 5.3, First sketch (Front), Week 4 (16/9/2021) 


Here is my another moodboard (refer to Figure 5.4). This time I looked for tarot design that has interesting borders and more details. 

Figure 5.4, Gamecard Design (Front) Moodboard 3, Week 4 (16/9/2021)


I like the center-based character so I just go with it. I placed its name on the top and description at the bottom, and added some curvy branches as decoration, also further enhance the theme of nature. This also explains why I choose green as my colour palette. 

Then, I moved on to the back of the card design. I placed the curvy branches at the 4 corners of the card, and planned to add a flower/leaf pattern in the middle.

Figure 5.5, Second sketch (Front), Week 4 (17/9/2021)

Figure 5.6, Draft (Back), Week 4 (17/9/2021)



Colour palette

Figure 5.7 shows the colour palatte I would use for my digitised gamecard. 

Figure 5.7, Colour palette, Week 4 (17/9/2021)


Elements 
These are some elements I would like to add in my design. I created using Pen Tool and Brush Tool of Illustrator. I spent most of the time adjusting the curves until I am satisfied.

Figure 5.8, Elements exploration, Week 4 (18/9/2021)


Figure 5.9, Elements exploration, Week 4 (18/9/2021)

Figure 6.1, Elements exploration, Week 4 (18/9/2021)


Initially I created a flower pattern for the back of the card design. When I arranged it in the middle using the alignment tool, I forgot to group them and as the results, a random pattern was formed. Guess what, I think this pattern is cool and decided to use it! 

Figure 6.2, Interesting pattern was formed coincidentally, Week 4 (18/9/2021)



Typeface Experimenting

I also experimented with different typefaces. The upper one has some decoration around the texts, but the last letter "f" looks like "l" in my opinion. So, I prefer the typeface at the bottom. 

Figure 6.3, Typeface experimenting (Name), Week 4 (18/9/2021) 


Figure 6.4 shows the typeface experiment for the description. 

Figure 6.4, Typeface experimenting (Description), Week 4 (18/9/2021)

Texture
To add details into my design, I've added some swirl branches texture and used the soft light effect. 

Figure 6.5, Texture, Week 4 (18/9/2021)


Figure 6.6, Glowing effect, Week 4 (18/9/2021)



Final Outcome 

A tiny, cute creature can holds much more negative energy than you can think of. Any troubles? Bad memories? Pour out your heart, it will help you to digest the complex emotions and leave you with a calm, relax mood. Everyone needs this card! 



Figure 7.1, Final Vector Illustration, Week 5 (24/9/2021)



Figure 7.2, Final Vector Illustration in PDF, Week 5 (24/9/2021)






FEEDBACK

Week 2

Have a good sense in designing the characters. Choose 1 out of the 3 sketches and develop it in Adobe Illustrator. 

Week 3

Ms. Anis and Ms. Jennifer like my cute character! They preferred the orange Liberleaf because orange fits its joyful attribute. They suggested me to add contrast to the character by inserting a darker background. 

Week 4

The final character is well done! Now I can move on to work on the game card design. They are okay with the black game card background.

Week 5

Ms. Anis and Ms. Jennifer asked me to decide the typefaces on my own (both looks okay!). My designs are ready for submission!




REFLECTION

Experience

I have a good time working on these two exercises! Although I was struggling to get idea at first, I managed to think out of the box by not restricting my creativity because of those 8 little shapes. I also enjoy creating a background story for my character. I made good use of the importance of nature in psychology, which is to reduce our anxiety and stress. 

All and all, these are some good exercises helping me to apply critical and creative thinking to solve the problems I faced in the process. 

Observation

The sharing session in live class gave me a chance to learn from my peers. Everyone's ideas are unique! I also learnt a lot of Adobe Illustrator tricks from Ms. Jennifer during the tutorial session. 

Findings

I learnt some techniques in using Adobe Illustrator. It is still very new to me, but I believe this is a good start. I also learnt about some theories like compositions and perspectives, which are very useful for every designers.



FURTHER READING


How character color palette can make or break a character design (best tips with examples)

 

This article shows some tips of colour theory in character design. I learnt about the importance of picking the most suitable colour palette so that the character can leave an ever-lasting impacts on others.